But like every good business strategy, using social media for small business success needs to start with a good plan. John is a serial entrepreneur and writer who is passionate about helping small businesses launch and grow. Start with a plan. Here are some key statistics you should be aware of… Here are a few more questions to get you started: The answers to these questions may be different from the interests of the brand manager or the CEO, as they should be. With 3.2 billion people on social media alone, it gives you an idea how powerful these platforms can be when marketing your brand. Features. Designing a teaser campaign is one way to boost your launch on social media. Social media is the place to be as a brand. How do they compare to the people you anticipated interacting with your brand? Business launching on social media is a way much affordable compared to a traditional corporate business launch which is usually local television ads. Very engaging. In this article you’ll discover a step-by-step plan for launching your new social media presence. You probably already have a personal profile, but if you don't have an official business page then now is the time to get started with one and tap into the most powerful social media platform on the internet. Social media for eCommerce businesses can be used in two main ways: Build an engaged community & fanbase; Drive direct sales; Be aware that these two goals are not mutually exclusive and that, in fact, they work best when followed in parallel. Social media is a great way to create buzz around a new product or business idea. What are her extracurricular interests? That will keep the brand fresh and its social manager in constant idea mode. Become the marketing hero for your company and clients as you implement strategies that get proven results. Is it even worth using at all? As with all rules, some will be broken, but having these guidelines will help establish your brand during launch. When you begin creating social media pages for your small business, it is important to implement logos and color schemes that are relevant to your official website or how you want your brand represented. Day 9. After determining where you’ll spend your social time (based on where your customers hang out most), look into those platforms’ ad options and develop a campaign or two ahead of your business’ launch, as well as a couple that soon follow your “go live” date. Choose social media marketing goals that align to business objectives Set S.M.A.R.T. Before launching (or re-launching) your brand fully on social media, make sure that you have reviewed and completed the steps below. It is important that your audience understands what you are selling, having a clear, easy to read message will ensure that this is the case. Amplify your business … 1. The social team is ready with launch-day goals and key performance indicators, and it’s clear how these metrics will be measured. Once your team has a good grasp of your brand’s “who,” create a handbook to document rules and behaviors for your brand on social media. Great question. Business launching on social media is a way much affordable compared to a traditional corporate business launch which is usually local television ads. This is a first chance to show off the brand’s personality. Photos have watermarks, hashtags or other necessary branding. The next step is to create character sketches and a brand handbook outlining your dos and don’ts for social media posts. The short answer is, “As often as you can consistently post quality content.” Quality and consistency are key to social media success. Scroll to the end of the article for links to important resources mentioned in this episode. Determine your overall goals for converting social media followers into customers (and back again), and spend some time thinking about which platforms best support those goals. Social media posts that ask questions can help increase social media engagement, create discussions among your followers, and generate constructive feedback for your business. The best way to keep everything straight is to create a checklist and double-check every detail. Creating your social media marketing strategy doesn’t need to be painful. This article will look at some of the things you can accomplish through social media to get your audience curious and pay attention to your new launch. Re-verify everything with the people you’re depending on for a successful launch day. Related: How to Craft Your Social Media Marketing Plan Here are 15 tips for growing your startup's audience on the three top social networks, starting with strategies common to all of them: 1. There's no need to throw a huge event. By far one of the quickest ways to rise up in the Instagram ranks is to establish relationships with influencers in your industry that already have a massive following. The importance of social media in business is growing at warp speed. Or, if you’re a solo-entrepreneur, try them out on socially savvy friends. A unique spin on question campaigns is to ask your followers for information or advice. Chances are that you have already embarked on some type of social media campaign – even an informal one - to achieve business your goals. As with most duties, launching a social media marketing campaign usually takes extra time and planning than it might appear from the outset. Know the Various Platforms . How to create a social media strategy Step 1. Advertise the launch across every social media channel you use. If you’re launching a business or project, personal or professional, there’s no avoiding your social media branding. Social tools are easy to use and you can get started with organic posts for free. This will give everyone (including you) a taste for your brand voice. That said, knowing how to launch a business using social media, can help make the job much more straightforward. A few weeks before launch, choose which platforms you’ll use to launch your brand. There are a variety of platforms that you’ll need to use, too, including: How are you using social media to enhance user experience with the brand? You can also use social media for advertising, promotional giveaways and mobile applications. See all. It guides your actions and lets you know whether you’re succeeding or failing. But it’s good to have goals for how often you’ll post and have some planned shares on hand, especially for busy days. The takeover involves allowing another person to take over your social media account for a certain period of time, posting their own content. Get to know your first few followers and frequent posters. 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